In the digital age, marketing automation tools have become the backbone of successful businesses. These tools are software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. They streamline operations, improve efficiency, and ultimately drive growth by automating marketing strategies and tasks, freeing up time for more strategic decision-making. By automating tasks such as email marketing, social media posting, and ad campaigns, businesses can reach potential customers more efficiently and effectively. Today, we’re comparing three industry leaders in the realm of marketing automation tools: HubSpot, Mailchimp, and Brevo (formerly Sendinblue).
The Contenders: HubSpot, Mailchimp, and Brevo
HubSpot a comprehensive platform, offers a suite of marketing tools designed to attract, engage, and delight customers. Mailchimp, initially an email marketing service, has expanded its offerings to a range of marketing tools. Brevo, previously known as Sendinblue, provides a variety of communication tools.
Feature Comparison: Email Marketing and More
Each platform offers unique features in its starter tools. HubSpot’s Starter plan, priced at $20 per month, includes email marketing, ad management, list segmentation, forms, contact website activity, live chat, and conversational bots.
Mailchimp’s Essentials plan, starting at $9.99 per month, provides a marketing CRM, email marketing, forms & landing pages, a creative assistant, A/B testing, and custom branding.
Brevo’s Lite plan, starting at $25 per month, offers email campaigns, SMS marketing, chat, CRM, transactional emails, and advanced statistics.
| Features | HubSpot | Mailchimp | Brevo |
|---|---|---|---|
| Monthly Price | $20 | $13 | $25 |
| Email Marketing | Yes | Yes | Yes |
| Ad Management | Yes | No | No |
| List Segmentation | Yes | Yes | Yes |
| Forms | Yes | Yes | Yes |
| Contact Website Activity | Yes | No | No |
| Live Chat | Yes | No | No |
| Conversational Bots | Yes | No | No |
| Marketing CRM | Yes | Yes | Yes |
| Creative Assistant | No | Yes | No |
| Mailchimp Domain | No | Yes | No |
| SMS Marketing | No | No | Yes |
| Transactional Emails | No | No | Yes |
| Form Capabilities | Advanced | Basic | Basic |
| Integrations | Many | Some | Some |
Comparing Costs: What’s the Price of Quality Marketing Automation Tools?
HubSpot’s marketing tools start at an affordable $20 per month. Mailchimp has a free plan for up to 2,000 contacts, with paid plans starting at $9.99 per month. Brevo offers a free plan with limited features, and its paid plans start at $25 per month.
Form Capabilities: A Critical Factor in Automation Tools
All three platforms offer form creation tools, but they differ in their level of customization and automation. HubSpot allows for form creation with custom fields, progressive profiling, and smart fields. Plus, all form submissions can be automatically sent into automated nurture campaigns that are dedicated to its specific form.
49.7% Of companies say that online forms are their highest converting lead generation tool.
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Our Journey: From Mailchimp to HubSpot
One of our clients was using Mailchimp’s premium service. However, we encountered limitations with their form capabilities. We were unable to create multiple custom forms on the website and send them to different email campaigns. Also, if someone filled out a form, they were unable to fill out another form without causing an error. After numerous calls with our client and Mailchimp, we decided to move to HubSpot. This was actually one of the deciding factors for why the Avalanche Firm uses HubSpot!
If you’re interested in exploring what HubSpot has to offer, they provide a range of free tools for you to try out. It’s a great way to get a feel for their platform and see firsthand how their advanced features can enhance your marketing efforts. Check out HubSpot’s free tools here.
Ease of Use and Integrations: Other Factors to Consider
When considering ease of use, Mailchimp and Brevo are generally considered more straightforward for beginners. However, HubSpot offers extensive resources and support to help users navigate its comprehensive platform.
In terms of integrations, all three platforms offer numerous integrations with other tools. However, HubSpot stands out with its extensive app ecosystem, allowing for seamless integration with a wide range of third-party tools.
Making the Choice: Which Marketing Automation Tool Wins
While all three platforms offer valuable features, HubSpot stands out for its comprehensive solution, advanced form capabilities, and extensive integrations. However, the best choice ultimately depends on your specific business needs and budget. It’s always important to consider the specific needs of your business when choosing between marketing automation tools.
Take the Next Step: Leverage Our Expertise in Marketing Automation
Feeling overwhelmed by the plethora of marketing automation tools and not sure where to start? Let us help you navigate the landscape and implement the right solution for your business. At Avalanche Firm, we specialize in helping businesses like yours leverage the power of marketing automation tools to drive growth and efficiency. Start your journey with us today by scheduling a free marketing consultation and custom plan. Let’s unlock your business’s potential together.
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