Search Engine Optimization (SEO) management uses all aspects of a search and includes the appropriate methods for locating visitors who need a specific service. SEO helps turn a website visitor into a client.
Designing a lead generation website is more than just making it look cool and adding a "Click Here" button to the home page. Well designed websites consider web graphic design, copywriting, user experience design, search engine optimization, and great call-to-actions.
Pay-Per-Click (PPC) Management monitors and controls ad spending. PPC ads can target specific groups of people based on interests, geolocation, and returning site visitors. This also includes tactics and ad purchases while minimizing total spending.
Copywriting for your website represents the ideas and values of your company, which has a lasting effect on your potential customers, and compels them to engage in the action you want them to take. All while considering design constraints, SEO, and reflecting your advertising messaging.
Media buyers are responsible for the price negotiation and the placement of all advertisements on radio, television, streaming services, and print. Buyers find the best times, days, and placement for getting the most views to your target audience as possible.
Database Marketing Management builds the frameworks for gathering information from the clients or prospective customers to understand their interests and provide tailored messages that meet those needs.
It's 100% possible to have a successful lead generation website without wasting any more of your time. Here are the steps that we take to put your business in the right direction.
Although each campaign is different. Most of our clients go through most of these steps in a similar order.
Planning
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We strategize based on the client's specific needs, goals, and budget to develop different ways their brand can grow using a dynamic marketing strategy.
Research
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It's important to know what competitors in the space are doing. Whether they're around the block or the other side of the world. We will identify them and find ways to gain a competitive edge.
Optimizing a website or just a landing page is critical. Advertising can bring visitors to a website but conversions won't happen if they aren't met with compelling content and design.
Database Management
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What's the use of having great leads if the business can't utilize its data? We ensure all the data goes to the right place and is used to its fullest potential.
Pay-Per-Click • Media Buying
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This is where our research and optimized designs finally come together in relevant and targeted advertisements from billboards, television, to online.
Progress and Performance Updates
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Now we have to make sure we're holding up our end of things. This might require a daily, weekly, or monthly review of our progress. We'll use data and analytics to drive decisions and changes that better meet our objectives.
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